Is Social Media Fake? :: A Convo About Authenticity In The Online World

Is Social Media Fake? :: A Convo About Authenticity In The Online World |

A couple weeks ago you might have seen a post I wrote called ‘Screw The Filters + Curation. Let’s Get Raw’.

That post was fuelled by the conversations going on around social media at the moment, and I was kinda blown away by the email replies I got from people who were feeling the same way I was, and are just sick of this constant curation.

I think it’s a really important conversation to have; as entrepreneurs we should always be asking ourselves how we can bring MORE authenticity and realness to our business + online world. Those stories are what's going to help separate us from everyone else. 

I think it’s dangerous territory when people start throwing around the phrase ‘social media is fake’, because that’s absolutely not true. How certain people use it might be fake, but it’s not fair to put that assumption on EVERY single person that uses it. And this was the main reason I wanted to write this post and expand on my thoughts a little.

:: Social media is not the devil.

It’s absolutely our own responsibility how we decide to use Social Media. All of the platforms vary in use. Some of us use it for business, some to connect with friends and family. 

For me personally? I would absolutely not be where I am today without the likes of Twitter, Instagram, and Facebook. In the early days of starting my biz and meeting like-minded peeps, Twitter was a total game changer for me. I found so much work and so many clients through it. 


:: Social media is not ‘fake’… It’s the highlight reel. 

Everything you post online is curated — especially when it comes to Instagram. It’s just the highlight reel. Whether you do it consciously or not, you are choosing what you want your life to look like from the outside. 

This isn’t a good or a bad thing, it’s just how it is.

It’s on you how you want to curate that life, and how closely you want it to reflect your actual life.


:: It’s on each of us to know that we are all more than our social media profiles.

We are more than our followers, our likes, and our comments. 

We are more than what we choose to share online. 

We have to remember this before we go judging people based on what they post on the interwebs. 

My whole point with this post is this :: 

How you use social media is on you. But if you run a business and social media is part of your strategy, it's your responsibility to tell your story as authentically as you can. 

Think about ways you can use those platforms to your advantage to help tell your story and solidify your brand. Here's a few ideas...

+ Do you have some stories about how you got to where you are now, that you haven't shared before? 
+ Are there more snippets of your day-to-day life that you could share? 
+ Have you created or launched something that failed? Could you tell that story?
+ Are you working on a new project that's challenging you in ways you didn't expect? Are there parts of the process you could share?  

What do you think about this convo? Hit me in the comments with your thoughts!

12 Thoughts + Tips On Productivity And Getting Shit Done

12 Thoughts + Tips On Productivity and Getting Shit Done |

I find this topic of productivity and getting shit done so damn interesting.

Everyone has their own way of working, and I always love reading what other peeps have to say about it, so I thought I’d round up a few things I’ve learned about ‘doing the work’ over the last few years.

1 :: When it comes to to-do lists… Do what works for you. 

Some people love writing stuff down and physically crossing shit off a list.
Some people love apps.
Some people hate lists all together.

Me? Writing stuff down is annoying. Apps were annoying too.

For at least the last year I’ve just been using Stickies app on my Mac for everything. I literally type out each day of the week, and 3 main tasks I have to do each day. When the task is done, I delete it. Simple. 


2 :: Write down the time it will take to complete each task. [Click to tweet]

I picked this tip up from a money coach I used to work with a few years ago. It’s pretty simple, but it's so insanely helpful for breaking down your day + de-stressing. Literally all you do is write down the approximate time each task will take you.


3 :: When it comes to writing — keep it simple.

I’ve been consistently sending at least 1 email per week for the last few months, and it’s been awesome. I don’t think I’ve ever written so much before. I use Text Edit (on my Mac) to write all of my posts + post ideas. It’s simple and easy. No distractions. 


4 :: All hail Google Cal. 

It’s simple. You can colour code shit. It links up with all of my devices. You can invite people. And heaaaaps more. I love it. 


5 :: Try setting specific days for specific tasks.

After I made the decision to move my business towards being product based, I had a really hard time managing my client work (with on-going clients), and working on building my business and new products + ideas.

I read somewhere that splitting the tasks into groups/days was quite helpful for some people, so I decided to give it a shot. It’s been fucking awesome.

For example, this is what my week looks like at the moment...

Monday :: fresh by sian // Content Planning. This is where I check over any mailing list emails + social media posts for the week, write articles, etc.

Tuesday :: Client work

Wednesday :: fresh by sian // Product Planning. I’ll work on any products + new ideas.

Thursday :: Client work

Friday :: Whatever needs to be done. // I try to keep Friday pretty open, but I usually end up working on anything related to my own biz — whether it be content planning, or building new products. 

So as you can see, you basically split your days up between tasks.

The hardest part? Not crossing over days or tasks. For example — don't do client work on your admin or personal biz days, no matter what. When you start crossing the tasks over, that's when shit starts to go south. 


6 :: Take creative getaways when you need to. 

A couple of weeks ago, it was just another Friday and I was chilling out + jamming some tunes in the sun. I’d been thinking about creating a small playbook-type product that people could buy if they’re not into one of my bigger courses or products, and something that helped people figure their own mission out.

I was really feeling the vibe, so I decided to head to the beach for the weekend and jam out the whole thing in 48 hours. I ended up creating about 80% of the playbook in those two days and it was bloody awesome. 

Not all projects will flow like this — but when you're feeling the vibe, run with it.  

I wrote some more about how to have your own get-shit-done getaway over here too.


7 :: Know what gets you in the zone.

Sometimes when I really don’t want to do the work but I have no choice — I know what it takes to get me in the zone. 

For me, it's literally just sitting down, throwing on the headphones + some sweet house tunes, setting up AntiSocial so I don't get distracted, and committing to doing the work. The hardest part is just getting started, but after 10mins I'm usually 100% in the zone.

What does it take for you? Coffee? Music? Being in a certain cafe? 


8 :: Use Anti-Social

Anti-Social is probably my fave tool for helping me just do the damn work.

It's an app you install on your computer that will block any websites you input, for a selected amount of time.

The best thing about it? You have to restart your computer if you want to turn off the app before the time is up.

So unlike a Google Chrome extension, it takes a lot more work to disable it, meaning you're more likely to just get on with whatever you're doing.


9 :: Ask yourself if you really need notifications + social media apps on your phone. 

I don’t have Twitter or Facebook installed on my phone, and it’s awesome. I also don’t have Instagram notifications turned on. If I want to know what's happening in the world of social media, I’ll go look. This way it limits the time I spend on social media to mostly only when I'm on my computer.

So... Do you really need your project management apps or social media on your phone? Do you really need to be reachable 24/7? 


10 :: It’s never about 'not having the time'. It’s about priorities. [Click to tweet]

I saw this a few weeks ago and I can’t remember who said it, but it’s so damn true.

If there’s something you really want to do in your life, no matter how big or small, but you keep telling yourself you don’t have the time… Well, is it really about the time, or just about priorities?

How bad do you want that thing? What can you move around to bring it into your life?


11 :: Take notice of what you procrastinate on. 

Sometimes procrastination can be an indicator you’re not doing the work you’re meant to be doing. Why do you avoid this certain kind of work? Do you really hate it, or is it not so bad once you sit down and just do it? 


12 :: Inbox zero can fuck off.

I used to feel defeated if I couldn’t get my Inboxes to zero by the end of every day. Then I realised that was a stupid idea.

Generally, stuff doesn’t ‘get done’ while I’m in my Inbox. It’s more just about responding to other peoples needs. Sure, those emails can be really important, but you have to ask yourself what your priorities are.

Does the ‘real work’ lie in your Inbox, or outside of your Inbox?

As Alex Franzen likes to say ::

“I’m not ‘behind’ on my emails.
I’m ‘ahead’ on my life.”

What have you learned about doing the work? You got any awesome tips or tricks you want to share?

Hit me in the comments below!

Are you DONE with the expectations and overwhelm? I have a new Playbook for you.

Follow The Stoke | Instant-Access Playbook |

I want to live in a world where entrepreneurs are less focused on what everyone else is doing, and are more devoted to winning at their OWN game.

I'm sick of seeing insanely talented people getting lost in the noise and overwhelmed because they're constantly being told how they 'should' run their businesses or what goals they should be chasing, losing sight of their own mission and big 'why'.

I've been there too, and it sucks. 


So, I've made this nifty little playbook called Follow The Stoke.

It's here to help you jam on your values, mission, goals, and what you wanna create in this world. It's full of fun exercises and questions to get you thinking.

And the best part? It'll help you actually start making stuff happen too. It'll take you through a process of looking back on past lessons + achievements, jamming on what you want for the future, and then breaking it all down + making a plan to actually get out there and start making shit happen.  


Follow The Stoke is an instant-access Playbook. Wanna learn more and get your copy?