Let’s take the hell out of the hiring process. Come check out my new guide, Play Bigger.

Play Bigger | Your Go-To Guide for Hiring Your Creative Dream Team | freshbysian.com

Real talk time: finding & hiring creative professionals for your next big project, biz rebrand, or course can be... freakin’ intimidating.

(Yep, even for me — and every other creative I know, actually.)

We’ve all heard the hiring horror stories, right? About freelancers falling off the face of the earth, or running off with the cash, or just not delivering the goods as expected. Yikes.

Then there’s all the other stress. What if that designer/copywriter/videographer doesn’t “get you”? What if they send you something you hate, and you end up wasting thousands of dollars on… 0?

It’s enough to make you want to hide behind your laptop and just DIY that shit, right?

Here’s the thing: if you want to take your awesome business, work, and visibility to the next level, you NEED brilliant talent in your corner to help you kick it up a notch.

Plus, great creative support pays for itself, by helping you sell more stuff, faster than you ever dreamed.

So I say: enough holding back. That’s why I’ve just dropped an awesome new eBook to help you ditch the fear, make totally confident creative hires, and build your dream team A.S.A.P.

Introducing :: Play Bigger

My complete how-to guide for hiring your creative dream team

Play Bigger | Your Go-To Guide for Hiring Your Creative Dream Team | freshbysian.com

It’s a mega awesome Toolkit, made just for digital entrepreneurs (like you) ready to become absolute masters at finding the perfect hire for their projects.

This baby’s got everything:

  • Worksheets to help you develop a creative brief, so you can communicate your vision clearly to anyone you hire

  • Interview tips to help you figure out who that right person is

  • Strategies for who to hire, when, so you don’t waste a dime, and are completely confident in your decision to bring someone on

  • Worksheets, resources, and checklists galore

  • PLUS a bonus list of my all-time favorite pro’s, here to help you and your business look, sound, and feel totally kickass, and get seen on your biggest scale ever

Read it. Love it. Rock your hiring process. Then: make big moves.

It’s time to bring on the folks who can breathe life into your ultimate vision. I can’t wait to see what you do with your perfect team behind you.

Want to be better at what you do? Try this.

Want to be Better at What You Do? Try this. | freshbysian.com

I think it’s healthy, no matter what kind of business you have, to distance yourself from others in your field.

Not because you want to be ‘better’ than them, or put yourself on some kind of pedestal, but because it helps you keep your business + brand fresh, and it helps you create so much more organically. It’s too easy to get sucked into the consumption death spiral, losing yourself in researching your competitors or trying to get inspired by what others in your industry are up to. 


Here's a personal story :: 

When I was studying Graphic Design, I followed Design Blogs religiously. I checked them everyday. I had huge ‘Inspo’ folders on my computer (this was before I got into Pinterest) where I’d stash cool design that got me stoked. I fucking loved it. 

Fast forward a year or two, graduated design school, in a not-so-fulfilling full-time design job, still getting high on Design Blogs. Big-ass inspo folders on my computer still going strong. 

One night I found myself at an Apple store presentation, where Eva Dijkstra and Michael Lugmayr — the duo behind design studio Toko — were doing a talk. These guys are originally from Holland, and from what they told us, the way they’re educated about Design in Europe is quite different from the rest of us… So I was super interested in what they had to say. 

They were talking to us about their design process, and some of the bullshit industry trends and beliefs that they disagreed with. They told us how they rely very little on design inspiration to fuel their work... They own zero design books. They didn’t really care what the industry was up to. They were just out to create awesome work — based on what their clients needed, drawing inspiration from straight-up LIFE itself. 

They said... 

‘You have to challenge conventional notions of practice.’


Somehow this hadn’t really crossed my mind before. When I studied design, we were told it was a good idea to keep a stash of design that inspired us, so I did it without a second thought. 

So needless to say, that talk gave me the swift kick in the ass I needed. 

From that moment on, I knew I had to stop letting those influences from within my own field dictate my work. If I was going to make a business out of this, and truly go balls-to-the-wall, my work had to be different. So I deleted the Inspo folders, and stopped buying so many design books + magazines… And I started living more. Travelling… Seeing the world... Meeting new people… And I drew my inspiration from those experiences.

I know without a doubt that doing this has helped me grow my biz and get me where I am today. And now, this ‘do your own thing’ vibe is essentially the core of my whole business. 

{Massive love to Toko for giving me that shot of inspo, and kick-starting a whole new creative mindset}.   

The Exception To The Rule...

There is one time it can be a good idea to see what your industry is up to... To get an idea on what everyone else is doing, so you know what NOT to do. 

This can be incredibly empowering and inspiring (in a good way). Take a quick look around at people who are in a similar field to you and make notes on things they do that you’re not so into, or you feel are expected and are ‘trends.’ 

It’s inevitable that we’re going to be influenced by others’ work, but we have to do our best to limit that as much as possible. 

We have to be willing to cut ourselves off from what’s expected of us. Take a look at what everyone else is doing, and ask yourself how you can do it differently.

Immerse yourself in the art of surprising people. 

This post is a taster of my course, Be Unmistakable :: A 30-Day Adventure in Building a Brand That Captures The Vibe of Your Business

Be Unmistakable is opening again for enrolment very soon! Want to get on the Exclusive Pre-Sale list? Enter your deets below! 

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6 Lessons Learned from Creating My First Online Course

6 Lessons Learned from Creating My First Online Course

Last week I wrapped up the first round of my first online course — Be Unmistakable, and it's only just now that I'm having the chance to take it all in and think about how it all went. 

I had no clue what to expect, but all I knew was that I wanted to make it as kick-ass as possible, and packed with value. I had just over 140 people sign up for the first round, which was pretty much bang-on my goal — even though I wasn't expecting to actually hit it. 

THIS right here, is why I do what I do. Helping people figure out their own path, and getting out there and making shit happen.

I learnt so much through the creation, launch, and duration of this course, so here's a few of the biggest lessons I learnt... 

ONE :: Leading up to the launch, tell people what you're working on. 

As much as we all loved the whole ‘Beyonce’ thing when she came outta nowhere with a whole new album, I’m not so sure that’d work for anyone else, other than well, Beyonce.

Creating products and selling them is about building trust. Tell people what you’re creating. Give them sneak peeks. Get them stoked for it. 

I'm also a big believer in taking people behind-the-scenes of your business. Sure, there's parts you don't want to or need to share publicly, but give us a run-down on what you're doing.

I shared a few sneak-peeks throughout the creation process of my course, and I have no dobut this helped when it came time to launch.

TWO :: Start where you are. 

Starting where you are means you're not investing loads of time and money into something you're not 100% sure will be a success. 

For this first round, I ran it as a simple email course. I didn't have the time or money to invest in a hardcore Membership site or a bigger version of the course, so I decided to start small, but still make it as awesome as possible.

I used SendOwl to process the payments, and MailChimp to send out all of the Lessons. 

After the success of the first round, I've just booked myself a developer to build a full membership website for the course which should be ready later this year, in time for the 3rd running of the course, which I'm super stoked about. 

So, start where you are.

What's the smallest version of a product you can start with? Can you create a small/free challenge to gain interest? Could you create a small eBook or Toolkit that leads into a bigger eCourse? 

THREE :: Launch plans are essential.

I hired my pal Amanda to help me with the launch plan for the course, which was a massive help. 

It's do-able to go into this stuff without a clear plan, but to really go big, and to get your product in front of the people who can benefit from it the most requires a bit of planning. 

Creating a launch plan means setting out a calendar, and marking dates for anything product-related. This can include pre-launch + launch dates, product-related blog posts, social media updates, social media challenges, all of that good stuff. 

If you can, it's also best to plan this stuff out at least a couple of weeks in advance, and have it all scheduled and ready to go, so you're not stressing out and creating content throughout the launch process.

FOUR :: Mailing lists are where it's at.

I learnt this when I launched my first eBook last year, and again this time with my Course.

I sold over 100 pre-sales (my goal was 80 — and even that felt kinda ridiculous), solely through my various mailing lists. The pre-sale was also totally exclusive to the mailing lists only.

But the thing with lists — they have to serve a purpose.

I'm not sure it would work if you didn't put any time or real value into your list, then suddenly come out of nowhere asking them to buy your shit. 

I personally don't see the point in having one with zero benefits, so I always try to give my email tribe something extra, in return for them giving me their email address. 

Give as much value as you can, without expecting anything in return. 

Selling solely through social media + your blog is going to be tough, unless you have a massive amount of traffic. 

FIVE :: Go into it with 50% trust, 50% strategy. 

I think there's a bit of misconception around digital products, and how you can just create something, chuck it on your website, and you'll make billions of dollars in your sleep. Not true. 

I believe this stuff has to be approached with a 50/50 outlook.

50% trust, and 50% strategy.

The trust :: Throughout the whole creation and launch process of the course, I was extremely conscious about the mindset I was in. I wanted to focus on giving as much as possible with the launch, without putting any heavy expectations on receiving anything back. 

'Give give give, and be open to whatever comes your way.'

I also had a feeling throughout the whole process that this is the work I'm here to do. I think it's important to notice the stuff that feels good to make, and the stuff that doesn't feel so good, and take action on that. Whether it be to keep going, or to call it quits. 

The strategy :: I put a shit-load of time into the launch of this first round, including creating a launch plan, refining the sales page as much as possible, A/B testing various elements of the sales page, plus lots more.

I didn't fuck around, and I wanted to know that I put everything into the launch of this course, to get it out there in front of the people who could benefit from it the most. 

I know without a doubt it was this 50/50 approach that had a huge impact on hitting my final enrolment goal for the course. 

SIX :: Everything is an experiment.

Here's a few thoughts on this...

  • Go into it with open eyes and an open mind. Set goals, but try not to focus on them too much. Put everything you can into it, but release your expectations.  
  • Take what you've learned from others, and put your own spin on it. There is no step-by-step formula for success. 
  • Can you set up an A/B test on your sales page (using something like VWO) to see how people react to different layouts, colours, or images? 
  • Ask for feedback once your product has been delivered. Set up a simple Typeform, with basic questions asking on what people liked, and what they think could be improved on. What can you change or update in future revisions of your product? How can you increase the value?

p.s. I'm working on a toolkit-type product on how to launch Digital Products!

If you're interested in learning more and getting dibs on first access, join my mailing list here.

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