Let’s Talk About Money :: 3 Things I’ve Learnt Lately

Let's Talk About Money | freshbysian.com

I think there’s so many conversations around money and finances that we’re scared to have — especially as entrepreneurs or self-employed peeps.

Truth be told, I don't have a great record with managing the moolahs. I don't have any massive debt or loans (which I'm thankful for), but I'm not great at saving. I've learnt a lot more about the value of money since I've been working for myself, but it's still something I'm working on. 

This stuff doesn't change overnight, and it can take a while to switch up your mindset, but here’s 3 things I’ve learned lately....

:: It's all about value.

How much value do you place on the stuff you create — your services and products? What are people really paying for? 

If you're a portrait photographer, people aren't just paying you to hang out and shoot photos of them. They're paying you to create a fun experience that helps build their self-confidence, and for an end-product that leaves them feeling fucking awesome about themselves. 

How much value do you place on the stuff you buy? What effect will buying a certain product or service have on your life?

Is it worth buying cheaper stuff that won't last as long, or saving up to buy an investment piece or service? Which one holds more value with you?


:: Know what purpose your money serves. 

These days it seems like everyone is always talking about 6 figure business, like its some life goal we should all blindly be aiming for. What’s the point of gunning for a certain amount of money if you don't know the reason behind it? WHY should we want more? So we can brag about how much we make? 

Yeah…. maybe not so much. 

It isn’t greedy to want more money, if you know what purpose it will serve. {Tweet this}

I think its important to remember that we all gotta have our own goals too. Whatever you need to live the life you want is perfect. You don’t have to gun for the big ‘6 figures’ if you don’t want to, or need to.

Do you want to support your family? Do you want to travel more? Do you want to donate to charities? Do you want to be able to hire more people in your business? 

For me? This is why I make money...

… to hire & collaborate with more people, so we can create awesome shit and get our best work out into the world.

… to experience new places. To have my mind blown by this planet we live on, because I want to be constantly reminded that the way I live my life isn't the only way. And because I fucking love travelling. 

... to buy my dream house.

… to buy my dream car (or two). 

… to support other badass creatives. Buy their stuff. Invest in them. Be a cheerleader of their dreams. 

… to give back. To the planet. To people. 

What purpose does your money serve? 

:: Take responsibility.

Truth time : In 2013 I went on a grand adventure to Canada for a year, had the best time of my life, and spent pretty much every cent to my name, including my tax money that I had saved. Since I’ve been back in NZ (October last year), pretty much all of my income has gone towards paying those tax bills.

I don’t regret spending the money — as I think regret is kind of pointless, and because I spent the dosh on experiences I wouldn’t trade for anything — but I def won’t be doing it again. 

Part of running a business means taking responsibility for everything. Including the dollars.

I think for some reason always figured someone else would come along and sort out my money problems for me. I was pretty naive about it to be honest. But it was only when I got back to NZ and saw how massive my tax bills were, that I realised I was the one who got myself into that situation, and the only person to get me out of it, was me.

Ignorance is bliss until it bites you in the ass. 

Facing the music ain’t easy, and it can be incredibly daunting, but the only way out is through.

So, those are just a few big lessons I've learnt in the money arena lately! What have you discovered about money and business? 

Start before you're ready.

Not enough money.
Not enough time. 
Not enough experience.

You wait for the time or the opportunity to present itself so you can ‘start the thing’… But it doesn’t happen. Days, weeks, months, years fly on by.

You have two choices ::
Keep waiting, or, 
Just start. 

I know it can be hard letting go of perfectionism, and the need for everything to be 100% amazing before we start something, but what if we thought about it this way… It’s not about perfection. It’s about effort and dedication. Doing what you can, with what you have, where you are.

What if you were able to find clarity through movement?

Here’s a personal story...

When I first had the idea to create my first course, Be Unmistakable, I had to consider how I wanted to deliver it, and what kind of timeline I wanted to work on. There’s a bajillion options for digital products, with varying financial and time investments… eBooks, Email Courses, full Membership Sites, Subscription Sites, the list goes on. 

I could have gone for a full Membership site, done videos, audio, the whole shebang, but I knew that would take a lot of time and money. And I knew this course was something I had to get out into the world, as soon as possible. So instead of going the ‘full shebang’ route, I opted to create it as a simple email course, with the content being emailed out once a week, for 4 weeks. No Membership website... Just email content with super slick PDF's, and a Facebook Group. 

By doing this I’m starting reasonably small, but it’s also giving me a chance to see if this course is worth taking bigger, without dropping loads of cash (and time) on it, right off the bat. Depending on how this first round goes, I’ll be able to get an indication on what works, and what could be improved. 

This quote by Danielle LaPorte always comes to me at these times when I feel the need for everything to be perfect ::

Everything that’s ever been done could have been better.


Set a launch date for the product. Tell people about it. Get some accountability.
Start the business you’ve always wanted to start.
Start planning the adventure you've been yearning for. 

And the most important thing?
Learn from your mistakes.
Learn from your triumphs. 
If it works and it feels good, keep doing it. If it doesn’t work, or it doesn’t feel great, stop. Try something else.  

The only way to get from where you are to where you want to be, is by doing the work*. {Tweet This}

Just fucking start. 

*Work — By Work, I mean doing the stuff you’re called to do... The shit you love doing. Not the shit that feels like it’s sucking the life out of you. 

p.s. My course, Be Unmistakable is officially here! If you’re ready to develop your personal brand, discover as you go, and just get it done already, come join the party. If you sign up within the first 24 hours (ending Thursday May 21st, 9am NZST), you’ll also go in the draw to win 1 of 3 Mini Brand Reviews with me! Check out all of the deets over here.

Ready to build an Unmistakable Brand?

I'm so stoked to launch my course, Be Unmistakable, today! 

I've been working away on this beast for a couple of months, so it's pretty exciting to get this thing out into the world. I'm so fricken pumped to take a lot of what I've learnt about Branding + Design over the last 8 years — through study, and work — and put it into this course. 

I've been itching to create a course and more digital offerings for a while, and I see this as a change in direction for me in the future. I'm still doing a little 1:1 Client Work with ongoing dream clients, but for the most part, I'm throwing myself into the world of digital products. I've learnt so much about them from working with my clients on their own products over the last few years, and now I'm ready to start creating my own, for real. 



  • The new-ish business owner who’s been in the game for a minute — and is ready to be seen & heard like never before

  • The fearless original who’s sick of the noisy virtual space, and wants to stand out from the copycat crowd

  • The design dabbler with a killer eye for good aesthetics — but isn’t quite sure how it all fits together

  • The gifted hustler who’s studied the greats — and wants to take their place at the table, too

  • The visionary ready to bring their ideas to the world — without fumbling through a few rounds of less-than-awesome branding

Be Unmistakable is a 30-day Email Course, designed to help you create an extraordinary brand that feels like YOU.

I'm also running a 10-Day Unmistakable Brand Challenge

Follow along on my Facebook + Instagram accounts!

Find me on Facebook here  |  Find me on Instagram here

I also want to give a massive shout-out to a few people who've helped me launch this thing... Hillary Weiss — My Copywriting Legend. Amanda Sandlin — All-round Badass Creative Lady. 

I feel as though I've learnt a hell of a lot through the creation and launch of this course, and I plan on writing a few posts and diving into some more behind-the-scenes stuff in the future, so keep an eye out!