This is my deal. What’s yours?


For a few months now I’ve been slowly transitioning my biz from mostly services, into digital products.

I’ve written about this a little, but as I keep taking (big, scary) leaps towards this new way of doing business, I thought now would be a rad time to write about ma values + my mission, and what you can expect from me. Declaring and sharing, holmes! 

If you're in a similar position to me, where you're leaning towards something new and exciting that also scares the shit out of you, I recommend you do this too, and share what you're all about with the world.

Why? Because there's big power in putting stuff out there — and not just letting it hang out in your mind + your own journals. None of it is gonna happen unless you take action and start putting one foot in front of the other. AND, because when you tell people about your dreams and your mission, you're giving yourself some accountability. 

The only way to make sense out of change is to plunge into it, move with it, and join the dance. — Alan Watts

So, this is what I’m all about… 

This is what I value ::


It’s a bit of a buzz word these days, but I think keeping it real has to be a core value of business these days, for two reasons : 

1 - What else is there? I don’t have any interest in bullshitting or manipulating people. It's pointless and a waste of everyone's time and energy. Fuck that. 

2 - Because you never know who’s going through the same stuff as you, and is feeling the way you’re feeling — but they haven’t really faced it or admitted it. Just simply knowing that you're not the only one is pretty powerful, and people really connect with straight-up realness as it can sometimes be hard to come by in the world of social media these days. 


Cause duh. 


Because there’s more to life than how we make money and serve others. I wanna get out and see the world and do shit and meet people and have crazy adventures.


Similar to authenticity, I think transparency in biz is a big deal. I don’t care about keeping secrets or trying to make things appear different than what they are. 

My ultimate mission?


We're constantly being thrown new products, services and content that seem to only have one main goal — winning at someone else's game. You get to define your own success, and the only way to get to where you wanna be is by doing the work. Magic bullets don't exist, and anyone who promises them is full of shit. 

Where's the fun in that? I want to help entrepreneurs build badass businesses and live life on their own terms.  

What's my plan + how am I gonna live this mission of mine? 

By creating content that’s super helpful + useful, but also just straight up and real.

I’m all for helpful, informative content, but it gets a bit ‘bleh’ after a while… And it's honestly just not me to be all biz all the time. I want to write and teach what I know about design and branding, and being an entrepreneur. I also want to write about adventures had + lessons learned. 

I don’t just want to contribute to the same stuff that’s already out there — I want to play my own game and keep it true to what I know, and this mix of helpful stuff + real stuff is how I'm planning to do it.


...all in the name of helping people win at their own game. My signature course at the moment is a Branding course called Be Unmistakable, and I'm working on a couple more product ideas that include a how-to guide on launching your first eCourse, and a mini business cleanse.

By being consistent. 

Consistency is hard... But it's the only way to get to where you want to be. To me, this means being consistent in my mission + getting it out there into the world, and also posting regular content. Weekly blog posts. Posting regular fun + helpful shit on social media. 

Doing anything consistently is challenging. But doing anything challenging requires consistency. — Jason Zook

By doing things differently.

‘Cause its fun. ‘Cause its good to experiment and ask yourself ‘what would happen if I did this?’. ‘Cause why the fuck not? Sometimes it's way too easy to get comfortable or get stuck in a pattern of doing what you know — or what you're told 'works' by other people, so I want to constantly be trying new things and approaching my biz + life with an eyes-wide-open outlook.

So that’s me!

Now I wanna know more about you… Comment below and tell me your top 3 values, and what your ultimate mission is. What's your deal?

Declare it and share it! 

If you're not 100% sure what your values and mission are, try starting with what you definitely DON'T want, and go from there. 

How to Ensure A Cohesive Project Vision When You're Working With Multiple Creatives

How to Ensure A Cohesive Project Vision When You're Working With Multiple Creatives |

If you've ever worked on building a large eCourse or Brand + Website Project, hiring everyone from a Designer to Photographers to Copywriters to Developers, then you'll know how hard it can be to keep everyone on the same page when it comes to the vision for the project, but also just the timelines and general management. 

As a Designer I've had a lot of experience helping my clients manage projects like this, so I have a few tips on how you can make it work, if you're looking at taking on a big project soon!

Start with the Designer.

If you’re hiring a whole bunch of people for one project — let’s say you’re building a big eCourse — typically it’s the Designer who’s going to use all elements, from the Photography, to Copywriting, to Videos. 

If you start with the Designer first, they might also be able to recommend other people they've worked with before that could be a good fit for the project.

And the other good thing about hiring people that already know each other — they know how to work together. They understand each others' process, so the learning curve is a lot smaller than it would be if you're all new to each other. 

Use Inspoboards.

Creating Inspoboards is part of the Graphic Design process, so once you have an initial inspoboard from your Designer, send it over to your other team members so they can get a visual on the vibe you're going for. 

Use Project Management.

A Project Management app means all correspondence for the project sits within one place, instead of in your Inbox. It allows you to create different boards + areas of the project, and chat to each person as needed. 

This allows for streamlined communication and easy-access to all files, rather than shit-loads of emails with CC's a-plenty, and the chance of them getting lost or forgotten about easily. 

My favourite project management app is Trello, but Asana and Basecamp are some other options to check out. 

Be sure to keep everyone updated along the way (but don't go overboard).

As you move through the different parts of the process, send updates of the deliverables to everyone involved.

For example, once you get your final photos back, send them to the Designer and Videographer. 

But also keep in mind that you don't need to go overboard here. Only include people where they need to be. 

Have you picked up any awesome tips when it comes to working with multiple creatives on a project?

This post is a section from my toolkit — Play Bigger :: Your Go-To Guide for Hiring Your Creative Dream Team 

To create really amazing things, you need to have a team of people that just GET you. When you hire people in their zone of genius, it frees you up to get back to the shit you love. 

10 Things I Learned From 10 Days Across The Ditch

10 Things I Learned From 10 Days Across The Ditch |

Last week I got back from a solid 10-day trip over to Australia. I spent most of my time around Brisbane + Byron Bay + the Gold Coast.

It was a real good time. 

This was one of those trips I knew I needed... I've been missing big adventures a lot lately, so I knew I was in for a good time. Sometimes you get so stuck in the motions of the day-to-day that you forget what its like to get out and see the world.

* 'Across the ditch' is a term us Kiwi's use when we're talking about Australia, and vice versa.

Here's a few things I was reminded of + learnt along the way ::

1 :: Adventure is life. Life is adventure. 

I'm not sure I'll ever fully understand people who have zero desire to travel or see the world. I'm pretty open minded, but that's one thing I don't think I'll ever 'get'. To me... That shit is life. Experiencing new places, meeting new people, throwing yourself into random situations + seeing what happens... It's life.

In some ways I feel more at home when I'm on the road than I do anywhere else. Gimme some wheels + a new place to explore and I'm the happiest person in the world.  

Get out, make your plans, & do life. What else is there?

2 :: Australians are slightly better drivers than Kiwis.

When I got back from Canada, driving in NZ scared the shit out of me. Turns out we’re a bunch of crazy fucks on the road compared to those maple leaf kids. Australians aren’t too bad though.

3 :: Rental car insurance is a con.

Don’t quote me on this since I’m not an actual rental car or insurance dude — but that insurance rental car companies try to get you to buy (on top of travel insurance) is a con. If you have travel insurance — that should cover the cost of the excess should anything happen. I ended up paying an extra $30 a day that I didn't need to — cause I didn’t realise this at the time. Whoops. 

4 :: Adrenaline. Get some. 

It’d been a while since I’ve done anything high up there on the crazy/adrenaline rush scale… So on Sunday, I went to Dreamworld with Amanda + Steph. I'd been there once before when I was younger, and I was way too pussy to go on any of the bigger rides — so this time I committed to doing at least one of 'em.

We kicked it off with the Giant Drop. This thing is a 120m free fall. It's scary as shit. (See the bottom left photo). But the feeling you have when you get back on the ground and realise you didn’t die — is a good time. So worth it. 

5 :: Do what you gotta do to hang with awesome people.

I spent a few days in Byron Bay with a bunch of creative ladies, in a big old jungle-vibes house. It was awesome. We jammed on creative + biz stuff, ate some awesome curry made by Amanda, played stupid games + laughed our asses off, and just had one hell of a good time. 

Thanks to all of the ladies that came ::
Dani Hunt | Neverland Studio
Jo Klima | The Darling Tree
Amanda Sandlin
Steph Blaszak
Madeleine Burke | The Daily Mark + Hyphen
Alana Wimmer | Raspberry Stripes
Renée Carmody
Sarah Wilder | The Fifth Element Life
Michelle Swan | Eyes of Love Photography

6 :: No bars or restaurants in Byron Bay serve shots.

Say wha? Apparently people got too drunk all of the time so they ditched them. Whatevs, you crazy Australians. 

7 :: If you feel stuck or bored with your work, just take a break and don't think about it for a few days. 

Before I left for Australia I was feeling kinda out-of-the-zone when it came to my work. I was tired all of the time, and I just didn't feel like working on my biz. I kept trying to force it, but nothing was happening, so I went all 'fuck it, I'm not working on anything big until I get back from my trip'. I did a few small client things while I was away, but for the most part I was too busy hanging with friends or out adventuring to even think about my biz that much. 

It was JUST what I needed, and I came back stoked + ready to go. 

8 :: New Zealand is expensive. But it's worth it. 

I did a bit of shopping (for the first time in ages) while I was over there, and it was kinda crazy to see the prices of stuff in Aus, compared to NZ. We don't have half as many of the bigger discount shops as they do in Aus or even North America, but I guess that's what happens when you live at the bottom of the world.

I can dig it though — Aotearoa is a damn solid country to live in. 

9 :: Odesza are awesome.

'nuff said. Listen to 'em here. 

10 :: Life doesn't happen in your Inbox or on your computer.

You've probably heard this a bajillion times before, but it's true. Something I believe in wholeheartedly is that there's more to life than just how we make money and serve others. I've said it a hundred times before and I'll say it over and over again. 

Your work is important. Making money and living the life you want to live is important. But so is other stuff. Like adventure and family and friends and doing stuff for no other reason than because you fucking can. 

The emails and the to-do lists aren't going anywhere. The blog posts and social media updates you'll miss out on aren't a big deal. 

Shut down. Power UP.

*Across the ditch is a term us Kiwi’s use when we go to Australia, and vice versa. 

Have you been on any adventures lately? What have you learned along the way?