Start before you're ready.

Not enough money.
Not enough time. 
Not enough experience.

You wait for the time or the opportunity to present itself so you can ‘start the thing’… But it doesn’t happen. Days, weeks, months, years fly on by.

You have two choices ::
Keep waiting, or, 
Just start. 

I know it can be hard letting go of perfectionism, and the need for everything to be 100% amazing before we start something, but what if we thought about it this way… It’s not about perfection. It’s about effort and dedication. Doing what you can, with what you have, where you are.

What if you were able to find clarity through movement?

Here’s a personal story...

When I first had the idea to create my first course, Be Unmistakable, I had to consider how I wanted to deliver it, and what kind of timeline I wanted to work on. There’s a bajillion options for digital products, with varying financial and time investments… eBooks, Email Courses, full Membership Sites, Subscription Sites, the list goes on. 

I could have gone for a full Membership site, done videos, audio, the whole shebang, but I knew that would take a lot of time and money. And I knew this course was something I had to get out into the world, as soon as possible. So instead of going the ‘full shebang’ route, I opted to create it as a simple email course, with the content being emailed out once a week, for 4 weeks. No Membership website... Just email content with super slick PDF's, and a Facebook Group. 

By doing this I’m starting reasonably small, but it’s also giving me a chance to see if this course is worth taking bigger, without dropping loads of cash (and time) on it, right off the bat. Depending on how this first round goes, I’ll be able to get an indication on what works, and what could be improved. 

This quote by Danielle LaPorte always comes to me at these times when I feel the need for everything to be perfect ::

Everything that’s ever been done could have been better.


Set a launch date for the product. Tell people about it. Get some accountability.
Start the business you’ve always wanted to start.
Start planning the adventure you've been yearning for. 

And the most important thing?
Learn from your mistakes.
Learn from your triumphs. 
If it works and it feels good, keep doing it. If it doesn’t work, or it doesn’t feel great, stop. Try something else.  

The only way to get from where you are to where you want to be, is by doing the work*. {Tweet This}

Just fucking start. 

*Work — By Work, I mean doing the stuff you’re called to do... The shit you love doing. Not the shit that feels like it’s sucking the life out of you. 

p.s. My course, Be Unmistakable is officially here! If you’re ready to develop your personal brand, discover as you go, and just get it done already, come join the party. If you sign up within the first 24 hours (ending Thursday May 21st, 9am NZST), you’ll also go in the draw to win 1 of 3 Mini Brand Reviews with me! Check out all of the deets over here.

Ready to build an Unmistakable Brand?

I'm so stoked to launch my course, Be Unmistakable, today! 

I've been working away on this beast for a couple of months, so it's pretty exciting to get this thing out into the world. I'm so fricken pumped to take a lot of what I've learnt about Branding + Design over the last 8 years — through study, and work — and put it into this course. 

I've been itching to create a course and more digital offerings for a while, and I see this as a change in direction for me in the future. I'm still doing a little 1:1 Client Work with ongoing dream clients, but for the most part, I'm throwing myself into the world of digital products. I've learnt so much about them from working with my clients on their own products over the last few years, and now I'm ready to start creating my own, for real. 



  • The new-ish business owner who’s been in the game for a minute — and is ready to be seen & heard like never before

  • The fearless original who’s sick of the noisy virtual space, and wants to stand out from the copycat crowd

  • The design dabbler with a killer eye for good aesthetics — but isn’t quite sure how it all fits together

  • The gifted hustler who’s studied the greats — and wants to take their place at the table, too

  • The visionary ready to bring their ideas to the world — without fumbling through a few rounds of less-than-awesome branding

Be Unmistakable is a 30-day Email Course, designed to help you create an extraordinary brand that feels like YOU.

I'm also running a 10-Day Unmistakable Brand Challenge

Follow along on my Facebook + Instagram accounts!

Find me on Facebook here  |  Find me on Instagram here

I also want to give a massive shout-out to a few people who've helped me launch this thing... Hillary Weiss — My Copywriting Legend. Amanda Sandlin — All-round Badass Creative Lady. 

I feel as though I've learnt a hell of a lot through the creation and launch of this course, and I plan on writing a few posts and diving into some more behind-the-scenes stuff in the future, so keep an eye out! 

Share Your Story to Win 1 of 3 Free Spots In My New Course

Maybe you’ve seen around the Interwebs, I've been working away over here on my first course — Be Unmistakable: A 30 Day Adventure In Building A Brand That Captures The Vibe Of Your Business.

The Pre-Sale’s kickin’ off next week to my Mailing List kids, but before that I wanted to offer up a little something...

I’ve got three free spots to give away. Yah! Want to nab one of them for yourself? 

Easy. Just enter your name and email in the form at the bottom of this post, along with your story — what you do, why you would really benefit from the course, what you’re dreaming up for the future.

Send it off to me, and I’ll pick the recipients once the entries close on Monday 11th May, at 5pm NZDT.

Here's some more info about the course ::



  • The new-ish business owner who’s been in the game for a minute - and is ready to be seen & heard like never before.

  • The fearless original who’s sick of the noisy virtual space - and wants to stand out from the copycat crowd.

  • The design dabbler with a killer eye for good aesthetics - but isn’t quite sure how it all fits together

  • The gifted hustler who’s studied the greats - and wants to take their place at the table, too

  • The visionary ready to bring their ideas to the world - without fumbling through a few rounds of less-than-awesome branding


To create a brand that looks, feels, and sounds like YOU, across all platforms and projects —




  • Have a deeper understanding of the power of brand consistency: what it means, how to create & sustain it, and how this foundation will see you through for years to come (as you DIY your design, or hire creatives)

  • Feel more clued in to the power of high quality design + a look and feel that’s totally YOU

  • Uncover confidence you didn’t realize you had - and the know-how to put yourself out there in a powerful, unique-to-you way

  • Know what it takes to craft a stand-out brand in the online business world
  • Understand the power of hiring good creatives, and how the aesthetics of a brand can transform your business


I'm giving away 3 SPOTS (valued at $57 USD each) in the course — starting June 1st, 2015 — to the people who would benefit most from it. I want to know what your story is, and why you think this course would be perfect for you. All you have to do is fill out the form below!

Entries close 5pm NZDT, Monday May 11th, 2015.
The winners will be contacted via email.

Name *