Screw Branding. Who are you?

Screw Branding. Who are you? | from

You’re a soloprenuer, you’ve taken at least one Branding course, downloaded ‘erry free resource under the sun, and you still don’t really know what your ‘Brand’ is… And if you’re honest with yourself, even hearing the word ‘Branding’ has you rolling your eyes a little.

If you’re nodding your head to this… Then read on my friend, because this is for you.

So this world of Branding is nothing new to me. I have my own Branding course (Be Unmistakable), and I looove having conversations about it. But if I’m being totally honest — anything ‘Branding’ related has had me in that eye-rolley phase lately too… And it’s because I’m sick of reading the same old shit (including some of the stuff I’ve written myself). It just doesn’t feel like it’s going deep enough, right?

You know what I mean. Content like…

Your New Secret Weapon :: Understanding Your Ideal Customer
Why Authenticity in Branding Matters (And How to Bring It to your Biz TODAY)
10 Ways to Craft Your Brand Vibe
How to Make Your Brand Stand Out From The Masses

There is absolutely value in this stuff – and I know this because I’ve heard from people who have used my resources that work through these exercises and have found them super useful, but there’s a whole notha’ layer underneath that I feel like we’re kinda skimming over, and that is...

Who are you as a person?

As solo business owners, we have to approach this Branding thing a little differently than if you were a team or a larger biz. When you are the face of your biz, everything starts with who YOU are.

If you aren’t able to truly own your shit — good or bad — then Branding yourself as a soloprenuer is always going to be a struggle. [Click to tweet]

Before you even THINK about who your ideal customer is and how you want your website to look and all of that other stuff — you have to take the time to understand who you are and what YOU want as a person (not as a business).

So what does it mean to understand yourself? I know this is kinnnnnd of a huge topic, but here’s a few things that come to mind for me…

Having an opinion.

Knowing what you stand for.

Getting honest with yourself.

Asking what you’re hiding from the world, and what it would take for you to share it with us.

Knowing what gets you stoked.

Knowing what gets you fired up and pissed off.

At the end of the day it’s not even about ‘crafting’ a Brand — it’s about uncovering what’s already there, and then taking the time to craft your business around your personality and your own vibe (not the other way around).

I feel as though this side of business is where true authenticity happens — not from just telling people about that one time you failed or sharing how you made 10 figures last month. Sure, that stuff is important and motivating in it’s own way, but that’s not the stuff that's going to root your business in soul.

All we want — all I want — is more realness, and less fake authenticity. For more people to step into the spotlight as themselves and KNOW it’s that that’s gonna get them where they want to go. [Click to tweet]

I know this is big stuff, and it’s tough to continually show up as ourselves and face our fears of being judged… But we gotta do it, right? Everyone has the right to be who they truly are, and it's this evolution of truly coming into our own that we live from the day we are brought onto this earth, to the day we leave.

So if you’re feeling pissed off with the world of ‘Branding’ as a soloprenuer, just stop trying so hard to ‘figure it out’ and take some time to understand who you are as a person… And then work that into your biz.

This way of thinking about Branding is something that I'm super interested in at the moment and I'm stoked to explore it a bit more... But I'd love to know your thoughts! What experience have you had when it comes to linking your own confidence and understanding of yourself, with your business?

If this post resonated with you I'd be stoked if you could share it too! Here's a tweetable ::

Screw 'Branding'. Who are you? Check this post from @sian_richardson.

Are you reacting or living?

Are you reacting or living? |

Most days after I’m finished working, I’ll jump on YouTube and catch up with some of my fave vloggers (like Casey Neistat and Ben Brown), and just chill out for a bit.

So the other day after watching some vids, I stumbled across a few YouTube channels that were literally just people reacting to stuff. The headlines read like this...

‘[Insert famous person's name here] said THIS about me. Here’s my reaction!’ 
Reacting to Antarctic Candy! OMG!’ 

I’ve seen these videos around before so it was nothing new, but for some reason that day it got me thinking more about this ‘reaction’ thing… 

How often do we just react to shit versus actively getting out and creating the life that we want?

Then it got me thinking about times in my life where I wasn’t really in control... The times where I was just a passenger in my own life, reacting to stuff that was thrown my way. 

I remember when I first lived in Sydney in 2010, and I was working a 9-5 job… All I did was live for the weekends. And even then, I would lounge around and watch Breaking Bad and be a couch bum the whole fucking time, or just go shopping and spend all of my money. Then Monday would roll around and the same pattern would just repeat… Work. Live for the weekend. Watch TV. Shop. Repeat. 

Looking back now — it was not a good time and I definitely wasn’t very happy. 

And I think in some ways I’ve been getting a little stuck in a similar pattern lately (but maybe not to those extremes)… I’m very driven and I know what I want, but I think I’ve been just waiting for stuff to happen versus actually making it happen myself — especially in my biz. I’ve been going with the flow a little too much and now I’m over it. 

There are defo times in life when all you can do is react… When you’re thrown a challenge and you just have to get through it as best you can — and sometimes that means just taking it day by day. But for the most part, we gotta get out and chase the shit we want. 

Here’s some examples of reacting vs living…


  • Waiting for everyone else to make a decision then just going along with it (such as travel plans)
  • Waiting for things to fall into place by themselves (such as your finances — which is something I'm def guilty of! ha)
  • Waiting for clients or customers to find you, and buy from you


  • Making decisions for yourself 
  • Making a plan and taking action on it 
  • Getting clear about who you serve, how you can help them, and then reaching out to them

You see the difference? So you can see through those few examples, there’s a lot of waiting vs making. Going with the flow vs taking action. 

To live a big, wild, crazy life, we gotta get out there and do the shit we want. We gotta chase the dreams and take action. Sure — it's scary and it's hard, but we gotta do it. 

So… Are you just reacting, or are you actively taking steps towards what you want? [Click to tweet}


You’re Allowed to Change Your Mind (+ Other Thoughts About Finding Your Biz Vibe)

No matter what stage you’re at in your business, sometimes shit can be really frustrating and it can be hard to know what your vibe is or where you ‘fit in’ to everything. 

It’s only really dawned on me lately that you never truly ‘arrive’ at where you want to be. Maybe it’s not about finding where you fit or trying to figure it out — it’s just about doing what feels right and sticking to your mission and knowing what you stand for. You just gotta keep making stuff and use the drive to pull you forward. You try new things, you figure out what you love and what doesn’t work for you — but in the end you just gotta keep moving.

So I thought I’d round up some thoughts I’ve had about finding your biz vibe… Here we go! 

+ Keep trying new things. And don’t be afraid to change your mind.

The only way you’ll truly find out what works for you and what doesn’t is by trying it out and seeing how it goes. 

As a recent example from my own biz, I’ve changed up the branding and positioning of my opt-in/newsletter. So back in September last year I created The Stash (a library of resources for entrepreneurs) as my main opt-in. My list has grown a massive amount since then — mostly thanks to launching The Stash — but over the last month or two the whole opt-in/bribe thing hasn’t been feeling right to me anymore. 

Yes, having a freebie opt-in works (by that I mean it grows your list and gains new subscribers). But does it feel right to me? Eh... Not so much. I also know for a fact that the people I want to attract aren’t interested in freebies or bribes — they just want real stories and no-bullshit advice. 

So I recently changed up the positioning of my newsletter to something a little different. I hired my copywriter to help me out, and I’ve re-branded it as the Standout Squad. The format is essentially exactly the same as it is now – with weekly emails, access to The Stash and other goodness — but the focus is taken off the freebies, and put onto the community/overall vibe of my brand. It feels SO much better to me already, and way more aligned with my biz. (And let’s be honest, it was fun playing around with the design for it, and I’m stoked with how it came out! 

You can’t be afraid to try things or experiment in your biz. Just go into everything with an open mind and see what feels good to you, and remember that you’re allowed to change your mind. [Click to tweet]

What works for you now might not work for you in 12 months, and that’s totally cool.


Wanna get amongst the Standout Squad action? Click the image below + get after it.


+ Find your squad. 

The people you surround yourself with can make a huuuuge impact on how you approach your biz (and your life), so it's important to attract people into your life that inspire you, push you to think differently, and remind you to have fun.

There’s that quote — ‘A rising tide lifts all boats’, and I’m personally really starting to see the truth in that when it comes to who you have in your life. I’m so stoked to have a handful of badass go-getting people around the world that inspire me and challenge me and inspire me on the reg — we all have a similar approach to the kind of vibe we want to craft, and I don’t know what I’d do without ‘em.

I think the easiest way to connect with peeps is just to let it happen naturally. Just keep it real and write about what you believe in, and when you see other people that are on the same wavelength as you, just hit them up to say Hi — with no pressure or expectations. Just keep an open mind and see if it feels like a natural connection. 

+ Keep it pointed to where you wanna go. 

This can be one of the hardest things to keep in mind... You get lost in the work or the zone and you can very easily lose track of WHY you're in this. 

Check out this post I wrote a while back about keeping the dream alive. 

+ Have some integrity. 

Know what you stand for, and stick to your values. I think this is a huge part of business that isn’t talked about enough, and it also says a hell of a lot about who you are as a person. 

Unfortunately I’ve been hearing one too many stories lately about (very well known) entrepreneurs who preach one thing to the world, but yet behind the scenes it's a completely different, not-so-truthful story. I've heard about team members being shown little to no respect, numbers and statistics being inflated... The list goes on. It's not great stuff to hear to be honest, and it has made me lose a hell of a lot of respect for these brands. 

Do the right thing because it's the right thing to do. Don't fuck people over. Do what you say you're going to do. [Click to tweet]

hose are just a few of my thoughts about finding your biz vibe! What's something you've learned recently about finding your place in business?