We gotta talk about authenticity

We gotta talk about authenticity | freshbysian.com

This is one of those posts I was a little scared to press publish on... It’s been on my mind for a while now, but I haven’t been able to find the words to bring it together — until now. 

So… Authenticity.

The buzz word of the fucking year, right?

I truly believe that it's 100% essential to business, as its so so important for your clients and customers to just know who you are, and what you stand for, and to just show total transparency. But it also seems like it's very 'trendy' these days, which always brings an interesting perspective, or shift in the intentions.

There's a big difference between fake or forced authenticity, and just straight up authenticity, and I think we’re seeing a mix of both right now.

Authenticity doesn’t happen just by sharing blurry or unedited photos on Instagram and calling yourself 'real'.

Authenticity doesn’t happen just by posting Snapchats so people can see the 'real' you.

Authenticity doesn’t happen just by sharing income reports or forcing yourself to tell your entire ‘behind the scenes’ story.

Real, true authenticity is not feeling like you need to share anything with anyone. [Tweet this]

We should want to tell it how it is, because that's how it fucking is — not because we want to be seen as 'real' or 'authentic’, or because we feel like we have to spill our guts to the world.

At the end of the day it's all about not forcing shit to be seen in a certain way... Share whatever you want, but don't ever feel obliged to... Because that's pretty much the opposite of authenticity.

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Here's a quick tip :: If you’re struggling to tell the difference when you go to post something online, ask yourself what your intentions are behind telling this story or sharing this piece. Do you want to share because you want to share? Or is there another reason that might be pushing you to do something that doesn’t feel like you?

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I wanna hear from you! What are your thoughts about authenticity? Hit reply and have at it.


pssst... You’re sick of doing things the way they’ve always been done. You’re ready to commit like a motherfucker to winning at your own game, and you’re prepared to do the work to get to where you want to be.

Sound like you? Sweet, then I think you might dig what I'm cookin' up. I'm launching something new, and the exclusive Squad-only pre-sale is coming August 16th. Get amongst the action over here!