5 Tips for Creating Your First Business Website

5 Tips for Creating Your First Business Website | freshbysian.com

Ah, the mighty website. I think we're pretty lucky to live in a time where online business is taking off like crazy, and we're able to connect and collaborate with cool kids from all over the globe.

I wanted to write a post with a few tips I've picked up over the last few years, both through my own personal experience, and also working with my clients.

Branding and Websites go hand-in-hand, so all of the tips from this post I wrote with Branding Tips for Business Newbies, carry over here, too. 

Here's two quick tips before you dive in : 

  • Choose a platform that works for you. There's lots of options out there these days, but Wordpress and Squarespace are still the front runners. 
  • Find decent Stock Photography. Whether you purchase photos from the likes of Stocksy or Shutterstock, or you source free photos from somewhere like Death to the Stock Photo, it doesn't matter. Just make sure they're high quality, and they're in line with your brand vibe.

Okay, here goes my 5 Tips for Creating Your First Business Website : 


I've also created a free PDF Mini-Guide for you that includes the tips in this blog post, plus 5 extra tips about Branding for Biz Newbies. Download the Guide below!

 
 

#1 : Get clear on who your ideal client or customer is, and what the goals of your website are.

First : Get clear on your ideal client or customer

This is a process you’ll probably go through many times in business as you evolve. This is a question that’s in all of my client questionnaires, as it’s an essential part of creating a stand-out brand. Knowing who you’re targeting, and being ultra-clear on that, can change everything.

So...

  • What’s their name? (Make one up!)
  • How old are they? 
  • Where do they live?
  • What do they do for a living? What might their income be?
  • What do they eat and drink? Where do they eat out?
  • How do they spend their time when they’re not working? 

Hot tip : Feel free to base this on a real person, too! 

By getting really clear on who you're talking to, your whole business can pretty much be a magnet for your dream client. Your copywriting, your photography, your design — everything can be targeted towards them.

If it helps, you can create a Pinterest board for this ideal person, and put some visuals to it. The example below shows a {Secret!} Pinterest Board I created last year, based on an Ideal Client for one of my Design Services. Turning it into something visual really helped me nail it down.

 
5 Tips for Creating Your First Business Website | freshbysian.com
 

Second : Set your website goals

Choose 3 goals at the most, for your website.

For each goal, break it down and think about the best ways to make each one happen. And the most important part - think about WHY each goal is important. Its easy to set random goals, but when you really think about why you’re doing it, it forces you to consider why it's important to your business, and not just something you think you should be doing. This is crucial across the board, when you do anything for you business.

Always check in and ask yourself why you’re doing it, and if it aligns with your goals and values.

Here’s an example Website Goal for a new Graphic Designer...

Goal :: Get more eBook Clients.

Why? :: Because eBooks are my jam, and I know there's a hunger for badass eBook Designers at the moment. 

How? :: On the Homepage of your site, literally spell it out. 'I'm ____, and I specialise in Designing eBooks for game-changing Entrepreneurs. Want more info?' 

Put a ‘Work With Me’ page in the Navigation of your website, so even if people don't land on your Homepage first, they know you're offering a service of some kind. Focus that 'Work With Me' page on eBook Design. Put up examples of your past projects, some testimonials from past clients, so new possible clients can see who you’ve worked with, and what they have to say about you.

Another idea — make it SUPER easy for them to contact you. Include a Contact Form directly on that page, with a few questions about their project (Timeline, Budget, about the eBook, etc). Treat it like a mini Brief. 


#2 : Remember that its all just experimentation.

Don’t be afraid to play around with layouts and different elements of your website.

Try different photos, different copy, different layouts, and see how people respond to them. But here's the thing — don't change stuff so often that it confuses people, or it takes up too much of your time. 

Take note if you start to get numerous inquiries asking for certain information. Could it be possible that page or info isn't easy to find on your website? 

Nothing is permanent. Your website doesn't have to stay as-is forever. 

Done is better than perfect. 


#3 : Literally spell out what you do. 

Don't leave people having to search around and eventually leave your website, with no real idea on what you do. 

If you're creating a business website, you gotta spell shit out for people. We're browsing websites at a bajillion miles an hour, and no one can be fucked searching high and low to find out what you offer. 

It's on you to make sure your website effectively communicates what you offer. Two ways to do this... 

One :: On your home page, literally spell it out. 'I'm _______, and I help people _________'. That's it.

Two :: Go into more depth on your About page, and your Work With Me page, if you're offering a service. 

Here's some examples of people who do this well :


#4 : Keep an eye on the stats, but don’t let them rule your life.

Harnessing the true power of SEO can be game-changing, but at the end of the day, you can't let the statistics of things rule your life. There has to be a bit of a balance between just doing what you want, and what you know to be true, and what the numbers are telling you. 

Create the stuff you want to create — but also pay attention to what pages and blog posts get the most traffic.

What are people hungry for? What are you pining to create? 


#5 : Put some soul into it.

I truly believe that to create a successful biz (success being whatever you want it to be), you have to put your whole self into it. You can’t half-ass it. You gotta say ‘World, I am fucking here. This is me, this is what I believe, and this is what I do’. 

A Personal Story : When I put up my first Portfolio website advertising my design services, I had a Manifesto on my About page. At the time I felt other designers' websites were kinda boring... They had no soul to them. I wanted mine to be different, and be ME. By adding a Manifesto to mine, stamping my values front and centre, I attracted a handful of ultimate dream clients and readers. 

People want to know who you are, what you stand for, and where you came from. 

Here’s a few ideas on how you can do this…

  • Write out a manifesto. Make a statement. What do you stand for? What do you value above everything else?
  • What's some random stuff other people might not know, or guess about you?
  • Tell people your stories. Tell people your dreams. 

I've also created a free PDF Mini-Guide for you that includes the tips in this blog post, plus 5 extra tips about Branding for Biz Newbies. Download the Guide below!

 
 

Alright alright! Those are ma 5 tips. What do you struggle with when creating new websites or branding for your biz?