Stop Expecting People to Care
You've been working away on your new website and brand for months and months.
You've poured your heart and soul into this thing and you're over the moon to launch it to the world.
And you do... Launch day arrives. You launch that shit out into the world.
But... You don't get the response you were hoping for. Your friends or family don't give you the kudos you were expecting. You feel kinda sad and let down, and it puts a downer vibe on the whole launch.
Ever been in a situation like this where the lack of stoke + excitement from your peeps has let you down?
I think at some stage, all of us have. And let's be honest — it's pretty shitty.
I know that its going to suck when some people just aren't as stoked for you as you thought they would be... And that's just life I guess. But for the most part -- we have to learn to control our expectations and the 'stuff' we put onto other people.
Through my business launching multiple products and websites, I've learnt a thing or two about managing expectations when it comes to launching or sharing exciting news. I had to learn this lesson the hard way again earlier this year, cause hey — we're all human, right?
The minute you start putting those expectations on other people, you're risking your relationship with them, and also just your own happiness.
You have to be more stoked about what you're creating or doing than anyone else. And you also have to know who you can talk to about certain things in your life, and be selective about what dreams or triumphs you share.
And the best thing that happens when you can take those expectations off other people, and be totally responsible for your own feelings? Your relationships with people improve, and you learn to be more independent.
Maybe it means you can't talk to your close family about your business.
Maybe it means there's certain friends you can't share your travel experiences with.