On trying too hard, protecting your shit, and making. [+ My new project!]

For the last few weeks I took a break from writing fresh emails + blog posts, as I needed to create some space for new ideas to come to life... So today is my first email back from ma little break!

I learned a few things while I was away, and I've been working away on a new offering that I'm totally stoked on, so I wanted to share more with you!


Here’s 3 big things I learned on my little break over the last few weeks…

+ Stop trying so hard.

I remember chatting to my coach a few months back about doing something new and different, and we talked about how it would feel for me to create some kind of offering that wasn’t necessarily business or Branding based, but more about just doing your own thing and winning at your own game (which is what I’m all about)… At the time I knew that felt exciting as fuck, but also kinda scary because I had no idea what this offering could even LOOK like.

I just decided to let it sit for a while and trust that over time the idea would come, and I’d just feel the vibes when I was onto something. Well, this new ‘thing’ has been showing up a lot over the last month or two — and I’ve been paying attention. The vibes are good and I’m SO stoked about where it’s going (more about this below!).

But the thing is, this idea only really started to take shape when I stopped trying so damn hard. Almost every day for a couple weeks I’d sit down at my laptop brainstorming ideas for new offerings. They were all the same. Nothing was exciting… And I just kept thinking ‘Fuck, what the hell am I gonna make?’.

Then me and my friend Lana took a road trip across BC and into the Rockies for a few days, minus our laptops or any work stuff. We just drove and adventured and hung out in the sun. After that trip, I devoted more time to just hanging out in cafes or at the beach, with only my notebook and my headphones. And that’s when this idea started to take shape. So it was only after I really gave it some space that it started to form naturally.

The lesson :: Stop trying so fucking hard. Create space for new ideas and opportunities to show up in your life. [Tweet this]


+ Protect your shit.

With this new project, I’ve felt super protective of it at times, and it took me a few weeks before I really told anyone about it.

Over time it kind of dawned on me that maybe this was a sign I was doing the work I should be doing, and it was on me to protect that space until I felt ready to share it. (This whole protect your shit/how to know when you’re onto a good idea thing is something I want to write about more too.)

The lesson :: Hold space for your own dreams and visions, even if that means you have to keep them to yourself. [Tweet this] And when you do share them — go into it with no expectations, and an open mind.

Side note :: Check this article I wrote a while back about expectations.


+ Make the stuff you wanna make.

Everyone I talk to lately has been saying how they feel a really big shift coming soon in this online space, and I couldn’t agree more. There’s so much ‘stuff’ out there that sooner or later, only the truly authentic + straight-up people will be left standing, and I couldn’t be more stoked about this. It’s going to challenge us to get creative and take bigger risks into new territory… And well, thank FUCK for that, right?

So, do you wanna stick with the formulas and how it’s been done before, or do you want to wade into new territory and create shit based on what gets YOU stoked, and see what happens?

I know the latter sounds scary as hell, and that’s because it is. It means trusting your intuition. It means jumping without knowing what’s on the other side.

There’s a chapter in Big Magic by Elizabeth Gilbert that talks about trust and creativity, and I have to quote this one paragraph ::

Anyhow, what else are you going to do with your time here on earth — not make things? Not do interesting stuff? Not follow your love and curiosity?

The lesson :: Take a step back and think about what you wanna make + what you’re curious about. [Tweet this]


And here’s a look at what I’ve been working on!

You’re sick of doing things the way they’ve always been done. You’re ready to commit like a motherfucker to winning at your own game, and you’re prepared to do the work to get to where you want to be.

Sound like you? Sweet, then I think you might dig what I'm cookin' up.

I haven’t been more stoked about a project for a very long time, and I’m having the best time bringing this thing to life. I’ve been sharing bits and pieces on Instagram over the last couple of weeks, and I still can’t really spill all of the beans because it’s still unfolding, but here’s what I can tell you ::

  • This isn’t an eCourse or an eBook, or any kind of info product. The goal isn’t to ‘teach’ you anything… The goal is to get you stoked on winning at your own game.
  • It’ll be in a format that’s digestible + fun + easy to access. It’ll be simple, and juicy as fuck (and the design will be pretty baller too, if I can say so;) ).
  • The Exclusive Pre-Sale (just for you — as a member of The Standout Squad) is coming August 16th! I’ll be sharing lots of sneak peeks up until then too.

I’m kinda hella scared about putting this out into the world. The more I brainstorm ideas for this thing and actually work on it, the more I can see a big vision for it… And it really feels like the kind of work I should be doing. But one thing that’s keeping me grounded is reminding myself that I can’t control the outcome at all… All we can do is control the input, and the stoke levels, right?

ps. I wanna know what you've been working on! Comment below and tell me in one sentence what you're bringing to life right now.

pps. Watch this.