I help creative entrepreneurs win at their own game.

Yo! I'm Sian. 

My ultimate mish is to help people get stoked on winning at their own game.

I'm a Creative Entrepreneur + road trip lover from New Zealand. I spend my days exploring this fine ol' world of ours, and making cool shit with (and for) cool people. I don't consider myself any kind of 'guru' or 'influencer', I'm just here to show up as maself + contribute what I can.

Here's a little more about what I do + how you can get amongst it...

fresh by sian | freshbysian.com


Join The Standout Squad — a rowdy tribe of friends dedicated to living and working the way most people only dream of.

We’re a movement building the futures we want to see. You should come hang with us. Once a week, you’ll get my latest pieces on all things winning at your own game.

You’ll also be the first to hear about special offers, new programs, and everything good going on behind the scenes of fresh by sian. 


Kind Words | freshbysian.com
Kind Words | freshbysian.com
Kind Words | freshbysian.com

So... You in?



Check out my Magazine — The Unmistakable Effect

It's a damn-good-time shindig, and you're invited. (Bring your friends!)
It's a playbook for flipping how-it's-been-done on it's head.
It's a break from the all of the striving.
It's all curiosity + openness (and zero 'follow-my-proven-steps-to-success' bullshit). 
It's joining a gang of other peeps who are just as devoted to doing their own thing + creating epic shit in this world.

It's A Big Ole' Permission Slip To Fuck Off The Rules And Do Things Your Way.


I write about all things winning at your own game... From life to business. 



Instagram Stories is my new fave thing. I can promise 50% sarcasm, 50% everyday shits and giggles, and 50% random behind-the-scenes stuff from my biz. 


Abandon anything about your life and habits that might be holding you back. Learn to create your own opportunities. Know that there is no finish line; fortune favours action. Race balls-out toward the extraordinary life that you’ve always dreamed of, or still haven’t had time to dream up. And prepare to have a hell of a lot of fun along the way.
— Sophia Amoruso