Once upon a less-than-awesome time, I worked an office 9-5 as a graphic designer.

My day-to-day projects were a mashup of snooze-worthy deliverables; car decals, banners for banks, casino promotions… yawn.

Before long, it hit me: I was not cut out for cubicle nation. I spent most of my days staring out the window at the beautiful sunshine of Sydney, Australia (where I’d moved to start my career), and a whole country waiting to be explored.

Why the hell was I locked inside for 80% of the week, designing pieces that weren’t exactly fulfilling?


There had to be another way.


Deep in my soul, I knew my desk job couldn’t fulfill me. I wanted to do work that meant something. Adventure. A life on my own terms.

Fortunately, I was running a travel blog on my life in Sydney at the time, and meeting fellow online folk over social media. I began collab-ing on design projects, which eventually turned into paid gigs, and client requests pouring into my inbox.

For 6 months, I was as a double agent.

By day, I was just another 9-5er fighting to stay awake at my desk. By nights + weekends, I hustled my little freelance ass off.

Word (thankfully) travels fast. Soon enough, I walked away from my soul-sucking job for a full-time solo gig… and never looked back.

I spent half a year exploring Australia, laptop in hand, soaking in the life of travel & freedom I’d daydreamed about. Shortly after, I was able to to move back to New Zealand to prep for a jump across the pond to Canada. (Right now you can find me around British Columbia!)

Where next? Only time (and the travel bug) will tell.


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So, have I achieved my perfect work/life balance? Nah. Think of it more as a work/life jam sesh. One always compliments the other - and I love every second.

Nowadays, I work with badass business owners with BIG ideas.

I’m proud to say creatives, health coaches, life coaches, authors, photographers, and other groundbreakers walk through my digital doors on the reg.

Their world-changing work is a massive inspiration, and with every project, I find fresh ways to bring their personality, truth, and message to the screen.

It rocks. Hard.

I’m so stoked and grateful to live such a kickass life. I wouldn’t have it any other way.


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Random stuff about me... 

+ I grew up 20 minutes away from Hobbiton. Seriously. My hometown in New Zealand (population: 7,000) is right by those familiar rolling green hills from Lord of the Rings.

+ I fucking love Motorsport. I spent most weekends as a kid watching my bro speed around kart tracks, and helping my parents run the meetings. The smell of race gas & burning rubber still gets me.

+ I’m an absolute freak about typography & photography. Curating gorgeous fonts & pictures is a talent & passion of mine - they can make or break a project. 

+ I was a finalist in a poster competition when I was studying design, for a anti-nuclear energy Greenpeace ad I did. I guess I’ve always had the itch to build a better world.

+ I don't drink coffee or tea. I've barely ever had one cup of either, in my whole life. On the other hand: hot chocolate all the way!

+ I left high school a year early. One of the best decisions I've made.

+ I don't own a single pair of heels. I can’t walk in ‘em, so why bother?

+ I’ve done the Nevis Bungy Jump, and the Nevis Swing, in Queenstown, New Zealand. Throwing myself 134m off a cable-car suspended in the middle of a canyon changed my life. It helped me realize I could do anything I put my mind to.

+ If I could steal anyone's style and pull it off, it'd be Ellie Goulding.

+ I really dig music, travel, and roadtripping. Preferably all three at the same time.


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Other things I've created…

I have mad love for side projects, and I’ve collaborated on 3 to date. 

I Co-Founded 16HOURS Magazine, curating and featuring the work of photographers around the world and welding it into mad inspirational themes.

Striking Truths was a collaboration created to bring a manifesto a day that could bottle wisdom and make it shareable.

Rebels With a Cause was a collaboration that banded a league of 13 game-changers together, in the form of an eBook and wallpapers that aimed to push creatives to their full rule-breaking potential.  

I’ve also written an eBook, called Live Like a Boss; How to go from the 9-5 to Self-Employed, and Make Great Art, compiling everything I’ve learnt about starting a creative business into a tell-it-how-it-is eBook, to inspire my friends and other creatives to live a life they love.